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Thorough Debate Relating To Search Engines Like Google

Today it’s so obvious that lots of the people out there have too much fascination for the net setting and this all comes about due to its amazing mode of operation. If you go through the high number of the internet surfers, i bet you know why the statistics are high.

The key reason why it’s a whole lot much easier these days to look for certain details online is the existence of SEO. Search Engine Optimization works in a manner that when you look for specific info a wide range of search engine results is shown your path. You will have a chance of picking a few but then again, you might go many, many years without clicking on many more. The above arrangement comes about because some websites are optimized by people like Perth SEO experts and others are not.

Several facts are in SEO. I don’t want you to imagine that the entire setting is focused on boosting your website. It functions in such a manner that is somehow hard to understand but gets through your senses through effort and understanding. All will be well in your quest to learn more about Search Engine Optimization in case you perfectly know how to work with the search engines as well.

Search engines have a way in which they can get to see how the internet operates and you can’t do this. The search engine cannot think exactly how we do and though it may be very powerful, human brain can do things which will make these search engines serve them. From our standpoint, we like to see website pages with wonderful artwork. We take pleasure in colors, contents, images along with other things it may deliver. Sites that can make the end user delighted take first choice. Those sites are seen in a much different format by the search pages.

Your internet site will be loved by the search engines if the content and images are top flight. The spiders are what search engines like google use in their efforts to pick out the best websites. What the spiders do is to check out the superiority of the content in line with storing them within the directory from which it can be utilized.

With regards to the spider, all you need to know is that it was designed to move around the web. They crawl around billions of internet sites and index their information. That is why it takes the spiders some good time to index all the websites. Time will come when you will use SEO on your website and then be tempted to think that you misused your time.

It is always easy to tell how the search engine spiders find for the ideal internet sites if you have the right expertise while looking for content. You can also use some software to find out the likes of the spiders. So long as the spiders can’t see your nice content, it will be tricky for your website to get to the top rankings in the end.

Each time an online consumer writes a word in the search engine box, search engines like google will work on it. When this is accomplished the keyword will be matched with the ones indexed within the database. Therefore, its better to say that this procedure is wearying since it requires all sorts of key phrases and tags and others. Due to the fact that search engines like google have cropped up of late, discovering what you need over the internet is now easy and simpler. Your internet site will make it to the top only when you have utilized SEO specialist Perth combined with search engines like google. Case: mhsepe03

yahoo horoscope weekly horoscopes

How to Achieve a Success in Runet? Invest in Search Engine Marketing!

Many people say that search engines are the future of the business. If your company is not present on search engine ranking pages, most probably this will have a major influence on the profits, awareness and competitiveness. We search for business partners, suppliers and services in different ways and languages all over the world. These who are interested in the Eastern Europe market should have necessary pieces of information how to effectively reach through Internet their potential customers e.g. in Russia.

This article presents a summary of how the Russian (the fastest growing population of internauts all over the world according to comScore World Metrix, Jan 2007) look for information. It also explains the advantages of a good exposure in search engine listings in the Russian search engines.

Searching activity in the Russian Internet (known also as Runet) is concentrated in 4 major search engines. These are:

  • Yandex.ru – with 48,4% of market share;
  • Google – 28,6%;
  • Rambler.ru – 15,9%;
  • Mail.ru – 4,7%;

The other players (Yahoo, MSN, Aport, Meta Bot, Alta Vista and others) take the rest of the market, according to SpyLOG Feb / Mar 2007 stats – http://gs.spylog.ru/r/?reportId=7&categoryId=1.

Business promotes itself in Russia

As a result of intense development of Runet, not only the local SMBs spend money on PPC campaigns but also both international companies of the same size as well as big multinational businesses like General Motors, Nissan, Peugeot, Honda and Sony. In case of these companies, yearly advertising budget is between $1.5 mln – $3.5 mln with up to 50% of it being spent on search engine advertising in Yandex.ru.

Search Engine Marketing on the top

Due to the great interest among advertisers, 2006 expenses on search engine promotion in the Russian Internet grew by 150% comparing to year 2005 and reached $110 million. Thus, search engine advertising has beaten banner advertising (with $100 million spendings) first time ever. This should be a very important signal for all the companies which promote themselves online, that SEM activity (a mix of technology and words which allows to reach now more than 90% of internet users) is an optimum way of the promotion (Lenta.ru – http://lenta.ru/news/2007/02/12/advert/).

Optimum costs of promotion

The minimum price for a single click (CPC) in Yandex.ru varies from (depending on the industry) $0.50 (“stickers”) to $5.00 (“refridgerators”). In Begun.ru one can pay $4.00 (“cash terminals”), $5.70 (“sight correction”), $5.90 (“companies registration”) and even $6.20 for “company closure”. The highest prices ($9.99) are paid for targeted campaigns which take into account very precise parameters, geolocation and time restrictions. You can compare this to $1550 – $5000 prices of one week banner campaign on popular Russian portals (according to http://www.context.1ps.ru).

Investing money in paid listings should be then cheaper and undoubtedly more efficient. When talking about banners, one pays for impressions, not users’ interest measured by clicks and actions taken on the advertiser’s website. The opposite payment model is assigned to sponsored links – payment is made only for users interested in products and services who click and visit the website.

Competition among advertisers

The highest prices in Yandex.Direct (http://www.direct.yandex.ru) are related to B2B activity, where just one transaction (no matter if it is selling a drilling rig or Boeing) per year make a single click with CPC of $48.00 affordable. Apart from above-mentioned B2B examples, the most competitive areas of interest are flats’ sale in the modern block of flats, airplane rentals, Forex stock exchange and building industry services.

Why Yandex?

Coming back to the most important search engine in Russia… Yandex – not very well organized in late ‘90s, now is the leader of search engines in Runet. The company put an emphasis on contextual advertising and doubled its revenues last year, becoming even stronger player at the market. The management estimates that this year’ income from search-related advertising should be close to $100 million. At present, 25 million people use Yandex with 5 million of unique users every day. On the contrary, tens of thousands of companies conduct their promotional activity through this search engine. The constantly growing audience of Yandex makes more advertisers interested in both search engine optimization (being well exposed in organic listings) and PPC marketing (paid listings). They seem to make the right decision as the results come very quickly because of modern character of Yandex. Since 2005 it has had two advertising systems, comparable to Google AdWords and AdSense (according to Yandex official blog – http://company.yandex.ru/blog/).

Cheap listing better than expensive banner impression

Lew Glejzer, the director of AdWatsh advertising agency predicts that expenses on search engine marketing in 2007 will go over $200 million in total.
All innovative companies that think about future take seriously into account paid listings
– adds Dmitrij Wasiljew, Link.ru director. The banners are becoming more expensive and will probably be exclusively used by large companies while search engine marketing is affordable for SMBs as well.

“Key” keywords

In order to be completely successful one need to use precisely defined keywords – the ones which are both relevant to company business profile and are frequently used by people in queries made in search engines. The most popular queries between Dec 2006 and Feb 2007 were: papers (proceedings), desktop wallpapers, horoscope, postcards, weather, games, news, mp3, proverbs, dates, mobile phones, recipes, friendships, music, anecdotes, jobs, cars, predictions, sex, erotics, map of Moscow, chat, samsung d500, kamasutra, flats, photos, nokia, football, russian radio, lyrics, motorization, porno, pregnancy, Aeroflot (according to SpyLOG stats – http://gs.spylog.ru/r/?reportId=8&categoryId=1). Maybe this will be an inspiration for somebody when planning a PPC campaign on, let’s say, Yandex…

Who can see the advertisement?

Most of them are the Russian people – 44.4%, but the advertisement can be also presented to the Americans (14.5%), Ukrainians (4.7%) and Germans (3.5%) not to mention others. That is why search engine marketing in Russia gives the opportunities to reach people from different parts of the world. When talking about the Russian cities, there is one strong leader – the capital (Moscow) with 44% and other cities like Sankt-Petersburg (10.1%) or Jekaterynburg (2.6%), according to SpyLOG stats (http://gs.spylog.ru/rsu/?categoryId=1).

What are the benefits of search engine marketing?

Search engines are responsible for a significant traffic share on Russian websites. This is the result of good exposure in organic listings as well as paid listings activity conducted by Russian companies. The examples below present some traffic statistics on different sectors in the Runet in Nov 2006 (SpyLog stats http://gs.spylog.ru/tcu/5/preView/274.html).

Finance

  • Users monthly: 1 200 000
  • Traffic share:
    • 57% – direct visits
    • 32% – search engines
    • 11% – other sources
  • The most commonly used keyphrases in this sector:
    • credits, banks, mortgage, consumer credits, car credits, credit calculator, credit card

Computers

  • Users monthly: 1 801 000
  • Traffic share:
    • 64% – direct visits
    • 29% – search engines
    • 7% – other sources
  • The most commonly used keyphrases in this sector:
    • notebooks, computers, driver, computer sale, notebook sale, notebook review, Asus, laptop installment, Dell inspiron 1300, Dell inspiron 6400

Mobile phones

  • Users monthly: 1 115 500
  • Traffic share:
    • 47% – search engines
    • 46% – direct visits
    • 7% – other sources
  • The most commonly used keyphrases in this sector:
    • mobile phones, cellphones, nokia, mobile phones catalogue, sony ericsson, nokia 8800, mobile phones online sellers, mobile phone sale, nokia n72

Cars

  • Users monthly: 1 923 000
  • Traffic share:
    • 44% – search engines
    • 38% – direct visits
    • 18%- other sources
  • The most commonly used keyphrases in this sector:
    • Mazda, Ford, Nissan, Citroen, Honda, Mitsubishi, Suzuki, Renault, Ford Focus

Travel

  • Users monthly: 2 484 900
  • Traffic share:
    • 58% – direct visits
    • 33% – search engines
    • 9% – other sources
  • The most commonly used keyphrases in this sector:
    • Turkey, warm countries trips, hotels in Turkey, Egypt, holidays in Turkey, holidays in Egypt, hotels in Egypt, New Year trips, Greece, Tunis, Creta.

Runet + SEM = SUCCESS

By spending money on search engine marketing in Runet one can create new opportunities, particularly in the commerce area. The advertising activity in Russian search engines gives the possibility for all companies focused on the international trade (both exporters and importers) to be present on this big market in order to make new business contacts, agreements and increase the revenues. As usually, the first ones will be the winners – that is why we strongly recommend taking into consideration SEM activity in Russia as it may bring significant profits for almost every company.

About the Author

Author (LinkedIn profile) is the owner of BluerankPolish SEM agency specializing in search engine optimization and paid listings campaigns for worldwide customers concentrating on the activity in the Eastern Europe. All the Polish speaking readers are very welcome on the corporate SEM & SEO blog to share their comments and opinions.

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